Volume 13, Issue 53 (2015)
FSCT 2015, 13(53): 173-183 |
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Khosravani F, Pezeshki Rad G R, Farhadian H. Analyze of component consumer behavior toward food waste in Tehran. FSCT 2015; 13 (53) :173-183
URL: http://fsct.modares.ac.ir/article-7-126-en.html
URL: http://fsct.modares.ac.ir/article-7-126-en.html
Abstract: (4961 Views)
The aim of this study was to analyze the components of Consumer behavior toward food waste. The study was a kind of applied and descriptive – correlational method. The research population was consumers of food products in Tehran city. Sample size was determine by Kerjice and Morgan table (n= 384). Proportional stratified random sampling method was used. The research instrument was a researcher-made questionnaire. Validity of the questionnaire was confirmed by a panel of expert in Agricultural Extension and Education Department, Tarbiat Modarres University. Reliability was conducted by a Pilot test and Cronbach’s alpha coefficient assumed (0/86) which show its suit for research conduct. Results of exploratory factor analysis revealed six components of consumer behavior: Cultural values, social participation, motivation, beliefs, education and awareness and perception which are composed of 60 percent of consumer behavior changes, explain.
Received: 2015/05/27 | Accepted: 2015/05/27 | Published: 2016/06/21
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