A Study on the Online Food Delivery Business Apps - Customer Perception towards Restaurant and Home-Made Food Delivery in Chennai

نویسندگان
M Srividya Iyengar 1
Dr. R Venkatesh 2
1 محقق پژوهشی، مدرسه بازرگانی VIT، موسسه فناوری Vellore، چنای، هند
2 استاد - درجه عالی تحصیلی، مدرسه بازرگانی VIT، موسسه فناوری Vellore، چنای، هند.
10.22034/FSCT.21.150.95
چکیده
This study delves into the landscape of online food delivery applications, examining their impact, trends, and potential avenues for growth. Through an empirical research method employing a questionnaire, data was collected from a diverse sample of 400 individuals in Chennai, exploring the preferences, habits, and satisfaction levels of users. Firstly, demographic factors such as age and gender exhibit a direct correlation with customer satisfaction or preferences, indicating individualised landscape of preferences. Swiggy emerges as the preferred platform among respondents, primarily attributed to its safe and quick delivery options. The study proposes the incorporation of home-made food deliveries, not only as a consumer benefit but also as a source of new employment opportunities, particularly for homemakers. This study provides understanding of the online food delivery landscape, offering actionable insights for companies to navigate challenges, capitalise on emerging trends, and foster sustainable growth in this dynamic and competitive industry.
کلیدواژه‌ها
Food delivery
Online apps
Home-made food
Delivery
apps

موضوعات

عنوان مقاله English

A Study on the Online Food Delivery Business Apps - Customer Perception towards Restaurant and Home-Made Food Delivery in Chennai

نویسندگان English

M Srividya Iyengar 1
Dr. R Venkatesh 2
1 Research Scholar, VIT Business School, Vellore Institute of Technology, Chennai, India
2 Professor - Higher Academic Grade, VIT Business School, Vellore Institute of Technology, Chennai, India.
چکیده English

This study delves into the landscape of online food delivery applications, examining their impact, trends, and potential avenues for growth. Through an empirical research method employing a questionnaire, data was collected from a diverse sample of 400 individuals in Chennai, exploring the preferences, habits, and satisfaction levels of users. Firstly, demographic factors such as age and gender exhibit a direct correlation with customer satisfaction or preferences, indicating individualised landscape of preferences. Swiggy emerges as the preferred platform among respondents, primarily attributed to its safe and quick delivery options. The study proposes the incorporation of home-made food deliveries, not only as a consumer benefit but also as a source of new employment opportunities, particularly for homemakers. This study provides understanding of the online food delivery landscape, offering actionable insights for companies to navigate challenges, capitalise on emerging trends, and foster sustainable growth in this dynamic and competitive industry.

کلیدواژه‌ها English

Food delivery
Online apps
Home-made food
Delivery
apps
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