The aim of this study was to analyze the components of Consumer behavior toward food waste. The study was a kind of applied and descriptive – correlational method. The research population was consumers of food products in Tehran city. Sample size was determine by Kerjice and Morgan table (n= 384). Proportional stratified random sampling method was used. The research instrument was a researcher-made questionnaire. Validity of the questionnaire was confirmed by a panel of expert in Agricultural Extension and Education Department, Tarbiat Modarres University. Reliability was conducted by a Pilot test and Cronbach’s alpha coefficient assumed (0/86) which show its suit for research conduct. Results of exploratory factor analysis revealed six components of consumer behavior: Cultural values, social participation, motivation, beliefs, education and awareness and perception which are composed of 60 percent of consumer behavior changes, explain.
Khosravani, F., Pezeshki Rad, G. R. & Farhadian, H. (2016). Analyze of component consumer behavior toward food waste in Tehran. Journal of food science and technology(Iran), 13(53), 173–183.
MLA
Khosravani, F., Pezeshki Rad, G. R., & Farhadian, H. "Analyze of component consumer behavior toward food waste in Tehran", Journal of food science and technology(Iran), 13, 53, 2016, 173–183.
HARVARD
Khosravani, F., Pezeshki Rad, G. R., & Farhadian, H. (2016). 'Analyze of component consumer behavior toward food waste in Tehran', Journal of food science and technology(Iran), 13(53), pp. 173–183.
CHICAGO
Khosravani, F., Pezeshki Rad, G. R. & Farhadian, H., "Analyze of component consumer behavior toward food waste in Tehran." Journal of food science and technology(Iran), 13 53 (2016): 173–183,
VANCOUVER
Khosravani F., Pezeshki Rad G. R., Farhadian H. Analyze of component consumer behavior toward food waste in Tehran. Journal of food science and technology(Iran). 2016;13(53):173–183 (In Persian).
