The aim of this study was to analyze the components of Consumer behavior toward food waste. The study was a kind of applied and descriptive – correlational method. The research population was consumers of food products in Tehran city. Sample size was determine by Kerjice and Morgan table (n= 384). Proportional stratified random sampling method was used. The research instrument was a researcher-made questionnaire. Validity of the questionnaire was confirmed by a panel of expert in Agricultural Extension and Education Department, Tarbiat Modarres University. Reliability was conducted by a Pilot test and Cronbach’s alpha coefficient assumed (0/86) which show its suit for research conduct. Results of exploratory factor analysis revealed six components of consumer behavior: Cultural values, social participation, motivation, beliefs, education and awareness and perception which are composed of 60 percent of consumer behavior changes, explain.
Khosravani,F. , Pezeshki Rad,G. R. and Farhadian,H. (2016). Analyze of component consumer behavior toward food waste in Tehran. Journal of food science and technology(Iran), 13(53), 173-183.
MLA
Khosravani,F. , Pezeshki Rad,G. R. , and Farhadian,H. . "Analyze of component consumer behavior toward food waste in Tehran", Journal of food science and technology(Iran), 13, 53, 2016, 173-183.
HARVARD
Khosravani,F.,Pezeshki Rad,G. R.,Farhadian,H. (2016). 'Analyze of component consumer behavior toward food waste in Tehran', Journal of food science and technology(Iran), 13(53), pp. 173-183.
CHICAGO
F. Khosravani, G. R. Pezeshki Rad and H. Farhadian, "Analyze of component consumer behavior toward food waste in Tehran," Journal of food science and technology(Iran), 13 53 (2016): 173-183,
VANCOUVER
Khosravani,F.,Pezeshki Rad,G. R.,Farhadian,H. Analyze of component consumer behavior toward food waste in Tehran. Journal of food science and technology(Iran), 2016; 13(53): 173-183.
