The effect of packaging on the food packaged products marketing

Authors
Mohammad Ali Hesarinejad 1
Sara Khosrow Shahi 2
Nika Jafar Nia 3
1 Research Institute of Food Science and Technology
2 Islamic Azad University
3 Linger Co.
Abstract
During the marketing process, the consumer's needs are identified and the way to supply it is determined in order to obtain his satisfaction from the product and a durable, mutually beneficial relationship with him. In order to investigate the behavior of consumers, factors affecting these behaviors should be identified. In this research, the effect of some packaging parameters on increasing food marketing has been investigated. The results showed that the form, design, color and material of food packaging had a significant effect on its sales growth. It was also found that the priority of the package is for glass, plastic, metal, cardboard and paper, respectively. The results showed that transparent and firmly packed packaging had a significant effect on sales growth. In these results, the packaging priorities were transparency, material, strength, color, design, shape, and size of packaging. According to the results, it is recommended that manufacturers of food products should pack food products in transparent containers or, if they cannot be transported transparently, to print a clear form of foods on the package. It should be noted that the use of applicable packages for food packaging is not recommended. In general, the results showed that food packaging was effective in increasing food marketing.
Keywords
packaging
Marketing
Food products

Subjects

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Journal of food science and technology(Iran)
Volume 16, Issue 91 - Serial Number 91
September 2019
Pages 213-218