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Nanotechnology is increasingly being employed in the areas of food packaging. Public perception will be crucial to the realization of these technological advances. According to the amount of some of measurement variable isn’t available in some of the countries (scat dates), ingratiated different scheme. In fact in this schemes, analyzed with delete the test content scat dates. In this research investigated how to tendency creation to consume bread packaged in nano films for edit structural modeling of amount acceptance and ingredient fundamental in tendency creation for consume these products. Participants received some general information about nanotechnology, and specific information about three nano films packaging. Results show that in sum, participants were hesitant to buy bread with nanotechnology packaging. However, that nanotechnology packaging is perceived as being more beneficial than other packaging. Results suggest that social trust in the food industry is an important factor directly influencing the affect evoked by these new products. As suggested by the affect heuristic, affect had an impact on perceived benefits and perceived risks. Perceived benefit seems to be the most important predictor for willingness to buy.

Keywords: Nano packaging, volumetric bread, Affect heuristic, Trust

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