Volume 18, Issue 117 (2021)                   FSCT 2021, 18(117): 343-352 | Back to browse issues page


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Azam Rahmati E, Karbasi A. Investigating Effective Factors on the buying behavior of consumers of green food products. FSCT 2021; 18 (117) :343-352
URL: http://fsct.modares.ac.ir/article-7-21044-en.html
1- PHD student of ferdowsi university
2- Professor Of ferdowsi university , arkarbasi2002@yahoo.com
Abstract:   (1567 Views)
Over the past decades, increasing in consumption of goods and services led to the destruction of natural resources and severe damage to the environment, which has led many consumers to reduce environmental impact caused by their consumption. In this study, it has been tried to investigate the effect of knowledge on environmental issues, consumer perception and consumer recycling behavior on the purchasing behavior of green products using structural equation modeling method. For this purpose, it was used 215 consumers in the city of Mashhad in 1396.
The results of structural equation modeling suggest that consumers' perception or attitude is the most important predictor of the purchasing behavior of green food products, which attempts to raise awareness of consumers can be one of the most important measures through advertising tools to introduce their various abilities to reduce environmental degradation.
 
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Article Type: Descriptive & Survey | Subject: Food quality control
Received: 2018/05/19 | Accepted: 2021/07/13 | Published: 2021/11/1

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