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دوره 21، شماره 150 - ( 1403 )
جلد 21 شماره 150 صفحات 120-95 |
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Iyengar M S, Venkatesh D R. A Study on the Online Food Delivery Business Apps - Customer Perception towards Restaurant and Home-Made Food Delivery in Chennai. FSCT 2024; 21 (150) :95-120
URL: http://fsct.modares.ac.ir/article-7-73770-fa.html
URL: http://fsct.modares.ac.ir/article-7-73770-fa.html
A Study on the Online Food Delivery Business Apps - Customer Perception towards Restaurant and Home-Made Food Delivery in Chennai. مجله علوم و صنایع غذایی ایران. 1403; 21 (150) :95-120
چکیده: (560 مشاهده)
This study delves into the landscape of online food delivery applications, examining their impact, trends, and potential avenues for growth. Through an empirical research method employing a questionnaire, data was collected from a diverse sample of 400 individuals in Chennai, exploring the preferences, habits, and satisfaction levels of users. Firstly, demographic factors such as age and gender exhibit a direct correlation with customer satisfaction or preferences, indicating individualised landscape of preferences. Swiggy emerges as the preferred platform among respondents, primarily attributed to its safe and quick delivery options. The study proposes the incorporation of home-made food deliveries, not only as a consumer benefit but also as a source of new employment opportunities, particularly for homemakers. This study provides understanding of the online food delivery landscape, offering actionable insights for companies to navigate challenges, capitalise on emerging trends, and foster sustainable growth in this dynamic and competitive industry.
نوع مقاله: پژوهشی اصیل |
موضوع مقاله:
بسته بندی و انواع پوشش های در صنایع غذایی
دریافت: 1402/11/18 | پذیرش: 1403/2/4 | انتشار: 1403/4/1
دریافت: 1402/11/18 | پذیرش: 1403/2/4 | انتشار: 1403/4/1
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